Find Out Our Packages
In today’s competitive business landscape, Digital Marketing is essential for growing your online presence, generating leads, and increasing sales. However, understanding the cost associated with various digital marketing services can be a challenge. Pricing varies based on the scope of the service, the expertise of the provider, and the specific needs of your business. Below, we’ll break down the typical price ranges for common digital marketing services so you can make informed decisions about your marketing budget.
| SEO (Search Engine Optimization) | Professional | Business | E-Commerce |
| (Professional Individual) | (SME’s) | (E-commerce Business) | |
| Website Audit and Analysis | Free | Free | Free |
| Comprehensive website audit |
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| Competitor analysis to understand strengths and weaknesses |
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| Keyword Research | 10 Keywords | 15 Keywords | 20 Keywords |
| In-depth keyword research to identify relevancy and traffic |
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| Analysis of keyword trends and search intent. |
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| Competitive keyword analysis. |
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| On-Page Optimization | |||
| Meta Data Optimization, and URL structures. |
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| Image Optimization (alt tags, file names, etc.) |
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| Internal linking structure improvements |
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| Optimization of content for targeted keywords. |
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| Schema markup and structured data implementation. |
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| Content Creation and Optimization | |||
| Creation of SEO-friendly content: | |||
| Blogs / Articles | 4 SEO Optimized Blogs | 8 SEO Optimized Blogs | All Product Pages |
| Product descriptions | |||
| Optimization of existing content to align with targeted keywords. |
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| Technical SEO | |||
| XML sitemap creation and submission to search engines. |
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| Robots.txt file optimization. |
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| Site speed optimization (minimizing load times, compressing files, etc.). |
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| Fixing broken links and resolving 404 errors. |
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| HTTPS implementation (if not already in place). |
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| Optimization for Core Web Vitals and mobile-first indexing. |
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| Local SEO | Add Ons | Add Ons | Add Ons |
| Google My Business (GMB) setup and optimization. |
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| NAP (Name, Address, Phone number) consistency across directories. |
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| Local citation building in relevant business directories. |
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| Local keyword optimization for map pack rankings. |
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| Link Building (Off-Page SEO) | 100 Backlinks | 100 Backlinks | 100 Backlinks |
| Creation of high-quality backlinks from authoritative websites. |
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| Outreach for guest posts, business listings, and niche directories. |
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| Monitoring of backlink profile to ensure healthy links and disavowing toxic backlinks. |
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| Building local citations and directories. |
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| Monthly Reporting and Analytics | |||
| Regular performance reports with details on rankings, traffic, and conversions. |
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| Google Analytics and Search Console integration and reporting. |
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| Insights on keyword movements, backlinks, and traffic sources. |
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| Competitor Analytics | |||
| Regular monitoring of competitors’ SEO strategies. |
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| Identifying new opportunities for growth by analyzing competitor content, keywords, and backlinks. |
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| LOCAL SEO | Basic | Business | Enterprise |
| (1 Location) | (1-4 Locations) | (5 or more Locations) | |
| Local SEO Audit | Free | Free | Free |
| Comprehensive audit of the business’s current local SEO performance. |
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| Analysis of Google My Business (GMB) profile, local directory listings, website structure, and citations. |
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| Identification of gaps in local search performance and opportunities for improvement. |
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| Google My Business (GMB) Optimization | |||
| Setup or optimization of the Google My Business listing. |
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| Ensuring NAP (Name, Address, Phone number) consistency across the web. |
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| Optimization of business description, categories, and services for local search. |
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| Uploading high-quality images and videos to enhance the GMB profile. |
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| Encouraging customer reviews and responding to them for improved engagement and trust. |
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| Local Keyword Research | |||
| In-depth keyword research focused on local search terms relevant to the business. |
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| Identification of high-intent, location-specific keywords for content and SEO strategies. |
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| Analysis of local competitors and the keywords they are ranking for. |
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| On-Page SEO Optimization |
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| Optimization of website meta titles, descriptions, and headings with local keywords. |
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| Adding local keywords and location-based terms to page content, URLs, and internal linking structure. |
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| Ensuring mobile-friendliness, fast loading times, and proper website structure. |
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| Optimizing schema markup to help search engines understand local content. |
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| Local Citations and Directory Listings | 50 Listings | 100 Listings | 200 Listings |
| Submission and management of the business in relevant local directories (e.g., Yelp, Yellow Pages). |
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| Consistent NAP across all directory listings to improve local search rankings. |
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| Claiming and correcting inaccurate or outdated citations. |
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| Building new citations to increase the business’s online authority. |
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| Online Review Management | |||
| Encouragement and management of customer reviews on platforms like Google, Yelp, and Facebook. |
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| Providing strategies for getting more positive reviews and managing negative ones. |
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| Responding to customer reviews to improve online reputation. |
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| Google Maps Optimization | |||
| Ensuring the business is properly listed and optimized on Google Maps. |
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| Optimization for “near me” searches and other location-based queries. |
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| Adding business hours, service areas, and other important local details. |
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| Content Creation and Localization | 4 Blogs | 8 Blogs | 12 Blogs |
| Creating locally-focused blog posts and landing pages targeting local keywords and search intent. |
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| Publishing content that highlights local events, news, and promotions. |
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| Ensuring content is optimized for local search intent and is relevant to the community. |
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| NAP (Name, Address, Phone Number) Consistency | |||
| Ensuring the business’s NAP is consistent across the website, GMB, social media, and online directories. |
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| Regular audits to ensure that NAP information remains accurate across the web. |
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| Local SEO Monitoring and Reporting | |||
| Monthly or weekly reports on local SEO performance, including search rankings, website traffic, and GMB metrics. |
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| Insights into local search trends, top keywords, and areas for further optimization. |
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| Regular monitoring of GMB analytics (views, calls, direction requests, etc.). |
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| Geo-Targeted Landing Pages | 1 Landing Pages | 2 Landing Pages | 4 Landing Pages |
| Creation of location-specific landing pages tailored to different service areas. |
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| Optimization of these pages for local keywords and user search intent. |
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| Competitor Analysis | |||
| Regular monitoring of local competitors’ SEO strategies. |
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| Analysis of competitors’ GMB listings, citations, and local content. |
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| Adjustments to strategy based on competitor performance and opportunities. |
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| Social Media Integration | Add ons | Add Ons | Add ons |
| Connecting and aligning social media profiles with local SEO efforts. |
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| Sharing locally relevant content on social platforms to drive local engagement. |
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| Social media signals that enhance local visibility. |
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| Structured Data Markup | 1 Landing Pages | 2 Landing Pages | 4 Landing Pages |
| Implementation of local business schema markup on the website to enhance search engine understanding. |
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| Structured data for events, reviews, and other local-specific content. |
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| WEB DESIGN AND DEVELOPMENT | Basic | Business | Enterprise |
| (1 Location) | (1-4 Locations) | (5 or more Locations) | |
| Initial Consultation and Strategy | Free | Free | Free |
| Discussion of business goals, target audience, and project requirements. |
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| Competitor analysis and industry research. |
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| Establishment of website objectives, design preferences, and functionality needs. |
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| Custom Website Design | |||
| Unique, responsive design tailored to the brand’s identity. |
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| Custom layouts for key pages (homepage, about, services, contact, etc.). |
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| Mockups or wireframes for design approval. |
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| Design revisions based on client feedback | Up to 2 Revisions | Up to 3 Revisions | Up to 3 Revisions |
| Responsive Design | |||
| Mobile-first design ensuring the site is fully responsive on all devices (desktops, tablets, smartphones). |
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| Testing across different browsers and screen resolutions. |
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| Content Management System (CMS) Integration | Any Platform | Any Platform | Any Platform |
| Implementation of a user-friendly CMS (WordPress, Joomla, Drupal, etc.). |
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| Customization of CMS to fit client needs (e.g., page builders, drag-and-drop features). |
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| Training on how to use the CMS for updating content. |
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| E-commerce Functionality (If Requred) | N/A | N/A | 200 Listings |
| Setup and integration of e-commerce platforms (WooCommerce, Shopify, Magento, etc.). |
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| Product catalog setup, inventory management, and shopping cart functionality. |
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| Secure payment gateway integration (PayPal, Stripe, etc.). |
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| Configuration of shipping, taxes, and coupon systems. |
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| Search Engine Optimization (SEO) Setup | |||
| Basic on-page SEO optimization (meta tags, alt tags, keyword optimization, etc.). |
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| SEO-friendly URL structure. |
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| XML sitemap creation and submission to search engines. |
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| Integration with Google Analytics and Google Search Console. |
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| Content Development and Integration | |||
| Assistance with creating or optimizing web copy. |
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| Insertion of client-provided content (text, images, videos, etc.). |
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| Blog setup (if applicable). | 4 SEO Optimized Blogs | 8 SEO Optimized Blogs | 8 SEO Optimized Blogs |
| Web Development | |||
| Front-end development (HTML, CSS, JavaScript) for smooth, interactive user experiences. |
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| Back-end development (PHP, Python, etc.) for database management, form submissions, etc. |
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| Custom development features, such as login portals, user dashboards, etc. |
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| Testing and debugging for functionality, speed, and security. |
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| UI/UX Design | |||
| User experience (UX) design focused on usability and ease of navigation. |
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| User interface (UI) design that ensures an aesthetically pleasing, brand-consistent layout. |
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| Wireframes and prototypes to map out user journeys. |
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| Website Security | |||
| SSL certificate setup to ensure secure browsing (HTTPS). |
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| Security plugins and features to protect from malware, hacking, and unauthorized access. |
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| Regular updates and security patches (if ongoing maintenance is included). |
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| Third-Party Integrations | Add Ons | Add Ons | Add Ons |
| Integration of third-party tools like social media feeds, CRM systems, booking systems, and email marketing platforms. | |||
| API integration for custom features. | |||
| Contact Forms and Lead Generation | |||
| Development of contact forms, quote forms, and other lead generation elements. |
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| Form validation and spam protection (e.g., CAPTCHA integration). |
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| Speed Optimization | |||
| Optimizing images, scripts, and code to reduce load times. |
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| Implementation of caching mechanisms and content delivery networks (CDN) for faster delivery. |
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| Basic Accessibility Features | |||
| Ensuring the website complies with accessibility standards (WCAG). |
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| Features like alt text for images, proper heading structures, and keyboard navigation. |
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| Website Launch | |||
| Setup of hosting environment, domain, and DNS configuration. |
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| Website deployment and testing before the official launch. |
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| Final quality assurance to ensure everything works as intended. |
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| Ongoing Maintenance and Support (Optional) | 6 Months | 6 Months | 6 Months |
| Regular website updates and backups. |
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| Technical support for any website issues. |
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| Continuous updates for security, CMS, and plugin versions. |
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| SOCIAL MEDIA MANAGEMENT | Professional | Business | E-Commerce |
| Professional Individual | SME’s | E-commerce Business | |
| Account Setup and Optimization | |||
| Setup or audit of social media profiles (Facebook, Instagram, Twitter, LinkedIn, etc.). |
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| Optimization of profile descriptions, images, and branding for each platform. |
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| Ensuring accounts are consistent with the business’s branding and messaging. |
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| Content Creation | 5 Posts / Week | 10 Posts / Week | 20 Posts / Week |
| Creation of visually appealing and engaging content (images, graphics, videos, etc.). | 4 Images + 1 Video | 8 Images + 2 Videos | 16 Images + 4 Videos |
| Writing captions, posts, and updates aligned with the brand voice. |
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| Custom graphics, infographics, and other media content. |
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| Scheduled posting of regular content (daily, weekly, or monthly). |
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| Content Calendar | |||
| Development of a monthly content calendar. |
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| Planning content around holidays, promotions, and key events. |
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| Collaboration with the business for post approvals and scheduling. |
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| Platform-Specific Strategy | |||
| Custom strategies for each social media platform (Facebook, Instagram, Twitter, etc.). |
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| Tailored posting strategies based on platform trends and user behavior. |
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| Focused growth on priority platforms based on the business’s audience. |
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| Engagement and Community Management | |||
| Responding to comments, messages, and interactions. |
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| Engaging with the audience to build relationships and improve brand loyalty. |
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| Managing customer feedback, inquiries, and support on social platforms. |
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| Managing and moderating social media groups or communities (if applicable). |
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| Hashtag Research and Usage | |||
| Researching and applying trending, relevant hashtags to improve post visibility. |
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| Monitoring hashtag performance to optimize engagement. |
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| Social Media Advertising (Optional Add-On) | Add On | Add On | Add On |
| Setup and management of paid social media advertising campaigns (Facebook Ads, Instagram Ads, etc.). | |||
| Creating and optimizing ad copy, visuals, and targeting. | |||
| Monitoring ad performance and making adjustments to improve ROI. | |||
| Analytics and Reporting | Monthly | Monthly | Monthly |
| Monthly performance reports with insights on reach, engagement, growth, and follower demographics. |
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| Detailed analysis of what content is performing best and strategies for improvement. |
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| Insights into post engagement, follower growth, and campaign results. |
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| Audience Growth | |||
| Strategies to organically grow followers and engagement. |
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| Running social media contests, giveaways, or promotional campaigns. |
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| Collaboration with influencers or brand advocates for broader reach. |
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| Competitor Analysis | |||
| Regular analysis of competitor activities on social media. |
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| Insights on competitors’ strategies, engagement tactics, and content trends. |
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| Brand Consistency | |||
| Ensuring that all posts and interactions are consistent with the brand’s voice, tone, and aesthetic. |
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| Creating and maintaining a cohesive look and feel across all platforms. |
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| Competitor Monitoring | |||
| Keeping an eye on competitor activities and engagement strategies. |
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| Identifying opportunities to stand out in the market. |
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| Social Listening | |||
| Monitoring mentions of the brand, industry trends, and keywords relevant to the business. |
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| Providing insights based on audience sentiment and feedback. |
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| CONTENT MARKETING | Professional | Business | E-Commerce |
| Professional Individual | SME’s | E-commerce Business | |
| Account Setup and Optimization | |||
| In-depth analysis of the target audience, buyer personas, and content goals. |
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| Creation of a comprehensive content strategy aligned with business objectives. |
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| Planning content around key topics, industry trends, and audience pain points. |
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| Content Creation | 6 Blog Posts (500-700 words each) | 8 Blog Posts (800-1000 words each) | 8 Product-related Blog Posts (1000-1500 words each) |
| Development of high-quality, SEO-optimized content (blog posts, articles, case studies, eBooks, etc.). |
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| Writing engaging, valuable, and original copy tailored to the audience. |
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| Content creation for various formats, including written, visual, and video content. |
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| Custom graphic design, images, infographics, and multimedia elements to complement written content. | 5 Images, 1 Video | 8 Images, 2 Videos | 16 Images, 4 Videos |
| Editorial Calendar | |||
| Creation of a detailed editorial calendar to schedule content over weeks or months. |
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| Coordination of topics, deadlines, and distribution to maintain a consistent content flow. |
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| Collaboration with the client for approval and revisions before publishing. |
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| SEO Integration | Free | Free | Free |
| Keyword research to ensure content is optimized for search engines. | 6 Keywords | 12 Keywords | 16 Keywords |
| On-page SEO best practices applied to each piece of content (meta titles, descriptions, alt tags, etc.). |
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| Internal linking strategies to improve content visibility and search rankings. |
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| Content Optimization | |||
| Regular updates to improve older content based on new SEO trends and data. |
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| A/B testing for headlines, formats, and CTAs (calls-to-action) to maximize engagement and conversion rates. |
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| Re-purposing existing content into new formats (e.g., turning blog posts into videos, infographics, etc.). |
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| Performance Tracking and Analytics | |||
| Monitoring content performance using tools like Google Analytics, Search Console, and social media analytics. |
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| Monthly or quarterly reports on key metrics such as traffic, engagement, conversions, and ROI. |
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| Insights and recommendations for future content based on performance data. |
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| Social Media Content Support | 6 Social Media Posts (3 Social Media platform of your choice) | 10 Social Media Posts (3 Social Media platform of your choice | 15 Social Media Posts (3 Social Media platform of your choice) |
| Creation of social media posts and campaigns aligned with the overall content strategy. |
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| Social media scheduling and posting to increase engagement and promote long-form content. |
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| Engagement with followers through comments, shares, and direct messages. |
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| Competitor Analysis | 3 Top Competitors | 3 Top Competitors | 3 Top Competitors |
| Regular monitoring of competitors’ content strategies. |
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| Identifying opportunities to outperform competitors in key content areas. |
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| Adjusting the content plan based on competitor success and industry shifts. |
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| FACEBOOK ADS MANAGEMENT | Professional | Business | E-Commerce |
| Professional Individual | SME’s | E-commerce Business | |
| Initial Consultation and Strategy Development | Tailored Ad Strategy Based on Business Goals | Comprehensive Ad Strategy to Focus on Multiple Objectives | Focus on Driving Traffic, Conversions, and Sales for Online Stores |
| Understanding the business goals, target audience, and objectives. |
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| Development of a comprehensive Facebook Ads strategy based on goals (e.g., lead generation, traffic, conversions, etc.). |
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| Competitor analysis to identify strengths and opportunities. |
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| Audience Research and Targeting | |||
| In-depth audience research to define key demographics, interests, and behaviors. |
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| Custom audience creation based on customer data, website traffic, or past engagements. |
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| Lookalike audience setup to reach new people similar to existing customers. |
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| Ad Creation and Design | Up to 3 Custom Ad Designs per Month (Graphics and copy) | Up to 3 Custom Ad Designs per Month (Graphics and copy) | Up to 3 Custom Ad Designs per Month (Graphics and copy) |
| Custom ad creation including ad copy, headlines, and creative (images or videos). |
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| Design of engaging visuals and creatives that align with brand identity. |
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| A/B testing of different ad formats (carousel, video, image, etc.) and messaging. |
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| Crafting effective calls to action (CTAs) to maximize clicks and conversions. |
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| Campaign Setup | |||
| Setup of Facebook Ads campaign in Ads Manager. |
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| Configuration of campaign objectives (e.g., website traffic, engagement, video views, conversions). |
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| Budget allocation and bid management to optimize ad spend. |
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| Pixel installation and tracking for remarketing and conversion tracking. |
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| Ad Copywriting | |||
| Professional ad copywriting aligned with the target audience’s preferences and brand tone. |
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| Testing different versions of ad copy to determine what resonates best with the audience. |
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| Ad Testing and Optimization | |||
| Ongoing A/B testing of ad creatives, headlines, and audiences to find the best performing combination. |
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| Split testing different ad formats and placement options (e.g., newsfeed, stories, right column). |
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| Continual optimization of campaigns based on performance data to lower cost per click (CPC) and increase return on ad spend (ROAS). |
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| Budget Management | Budget Produce by the Client | Budget Produce by the Client | Budget Produce by the Client |
| Efficient management of the ad budget to ensure optimal use of funds. |
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| Monitoring ad spend and adjusting budgets as necessary for different campaigns. |
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| Scaling budgets for high-performing campaigns. |
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| Performance Tracking and Reporting | |||
| Weekly or monthly reports showing key metrics such as reach, impressions, clicks, conversions, and cost per result. |
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| Detailed analytics and insights into ad performance and areas for improvement. |
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| Transparent breakdown of ad spend and ROI (return on investment). |
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| Conversion Tracking and Pixel Setup | |||
| Installation and management of Facebook Pixel for tracking user behavior and conversions. |
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| Setting up custom conversion events to track specific user actions (e.g., purchases, sign-ups, downloads). |
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| Campaign Scaling | |||
| Identifying winning ads and scaling them to maximize results. |
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| Expansion of successful campaigns to reach larger audiences while maintaining profitability. |
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| Ad Compliance and Monitoring | |||
| Ensuring that all ads comply with Facebook’s advertising policies. |
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| Monitoring for any issues or disapprovals and working to resolve them. |
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| Creative Updates and Refresh | |||
| Regular updates to ad creatives to avoid ad fatigue. |
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| Refreshing ad copy and visuals to keep campaigns engaging and relevant. |
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| Messenger Ads and Lead Forms (Optional) | Add Ons | Add Ons | Add Ons |
| Setup of Messenger Ads for direct communication with potential customers. | |||
| Lead generation form ads to capture leads directly within Facebook. | |||
| Integration with Other Platforms (Optional) | Add Ons | Add Ons | Add Ons |
| Integrating Facebook Ads with Instagram or other platforms within the Facebook network. | |||
| Synchronization with email marketing, CRM systems, or third-party tools for a seamless lead nurturing process. |
| GOOGLE ADS MANAGEMENT | Professional | Business | E-Commerce |
| Professional Individual | SME’s | E-commerce Business | |
| Account Setup and Campaign Creation | Setup of Search Network campaigns with targeted keywords | Comprehensive strategy for search, display, and YouTube ad campaigns | Focused on Google Shopping, search, and display ads to drive conversions and sales |
| Creation or audit of a Google Ads account. |
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| Initial campaign setup based on business goals. |
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| Selection of appropriate campaign types (Search, Display, Video, Shopping, etc.). |
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| Keyword Research | Basic keyword research and selection | In-depth keyword research, selection, and competitor analysis | In-depth keyword research for ecommerce and competitor analysis |
| Comprehensive keyword research to identify the most relevant and high-performing search terms. |
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| Competitor analysis to discover valuable keywords. |
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| Ad Creation and Copywriting | Up to 3 text-based ad copy designs per month for Search Network campaigns | Up to 5 ads per month, including text-based ads for Search Network and banner ads for Display Network | Up to 10 ad designs per month, including dynamic text-based ads for Search and visually engaging Display ads |
| Writing compelling ad copy with effective calls to action. |
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| Design and development of display ads, if applicable. |
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| Ad Budget Management | Recommendations for optimal ad spend (client’s responsibility) | Optimized allocation of ad spend to different channels for maximum impact | |
| Bid Management and Optimization | |||
| Manual or automated bidding strategy setup. |
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| Ongoing bid adjustments to maximize performance and cost-efficiency. |
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| Targeting Setup | |||
| Geographic, demographic, and interest-based targeting. |
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| Setup of audience segments (retargeting, similar audiences, etc.). |
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| Device, location, and time-based targeting adjustments. |
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| Ad Extensions | Setup of basic ad extensions (callouts, site links, call extensions) | Setup of advanced ad extensions (callouts, site links, call extensions) | Advanced ad extensions and product-specific enhancements (price extensions, location extensions) |
| Setup of extensions like callouts, sitelinks, location, call, and price extensions to enhance visibility and performance. |
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| Conversion Tracking | |||
| Implementation of Google Ads conversion tracking. |
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| Integration with Google Analytics or other third-party tools for enhanced tracking and reporting. |
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| Google Shopping Campaigns | |||
| N/A | N/A | Setup and management of Google Shopping Ads, focusing on promoting products and driving sales. | |
| Ongoing Monitoring and Reporting | Continuous monitoring and adjustment of campaigns for better performance | Ongoing optimization and scaling of successful campaigns to maximize ROI | Continuos monitoring with real-time optimization for sales-focused performance |
| Regular campaign performance reports (weekly, bi-weekly, or monthly). |
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| Detailed analytics reports on impressions, clicks, CTR, conversions, and ROI. |
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| Optimization and A/B Testing | Testing different ad copy, keywords, and landing pages for optimal results | Advanced split testing for ads, keywords, and product feeds to optimize for sales | |
| Ongoing adjustments to keywords, ad copies, and targeting to improve performance. |
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| A/B testing of ads, landing pages, and targeting strategies to maximize effectiveness. |
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| Landing Page Recommendations | |||
| Analysis and recommendations for landing page improvements to increase conversions. |
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| Possible integration with third-party landing page builders or the client’s website. |
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| Competitor Analysis | |||
| Monitoring of competitor ads and strategies. |
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| Adjustments to the campaign based on competitive insights. |
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| Retargeting Campaign Setup | Setup of retargeting ads to engage users who’ve previously visited your site | Retargeting users who viewed products, including cart abandoners | |
| Setting up retargeting campaigns to reach users who have previously interacted with your ads or website. |
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| These inclusions can vary depending on the scope of the package, budget, and the goals of the business. |
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